Role: Strategist and Planner

Agency: R/GA Japan

Market: Taiwan

Client: PONOS – The Battle Cats

Languages: English and Chinese

Year: 2024 and 2025

Campaign: 2025 Lunar New Year, 2025 Taiwan 10th anniversary

Media Placements: Digital Ads(including LINE, LINE WEBTOON), OOH(Taipei, Taichung, Kaoshiung Metro and LED Truck), and Influencer collaborations (Twitch live broadcast and META reels)

Role: Work with the wider R/GA APAC team across Japan, Korea, Singapore, and Australia as the Strategist& Planner for Taiwan market. I work on the 2025 Lunar New Year campaign(Year of the Snake) and 2025 The Battle Cats 10th anniversary in Taiwan.

This cross-cultural project involved collaboration across five locations and three time zones (Australia, South Korea/Japan, and Singapore/Taiwan), and discussions within four languages (English, Japanese, Korean, and Chinese). I worked closely with our Strategy, Creative, and Production team, alongside local media agency.